FOR IMMEDIATE RELEASE

Roshambo Eyewear Launches Bendees – The Ideal Miraflex Replacement for Parents & Optical Professionals 

San Diego, CA – Roshambo Eyewear, the family-owned San Diego-based company known for its stylish and virtually indestructible Italian-made eyewear, is proud to announce the launch of its newest innovation: Bendees. Designed as the perfect replacement for the  popular (but now apparently defunct) Miraflex line of baby-sized frames, Bendees fill a vital gap in the market with an unmatched combination of safety, style, and versatility for the littlest glasses wearers.

Bendees are crafted in Italy using hypoallergenic, ultra-flexible materials that are gentle on sensitive skin and built to withstand even the most active little ones. These frames offer a seamless blend of function and form, featuring a built-in, easily adjustable soft felt strap providing a secure fit for babies and young children. In a unique innovation, the strap can be easily swapped out in seconds—without any tools—for traditional temple arms, offering flexibility as children grow or preferences change.

“We heard from countless parents and optical professionals who could not find a viable alternative when Miraflex exited the market,” said Scott Morris, Co-Founder and Chief Everything Officer of Roshambo Eyewear. “With Bendees, we’ve created a high-quality, safe, and stylish option that provides the comfort and durability families need, while offering an exciting and modern upgrade to what used to be available. Just like all of our famous flexible frames, we insist on making our product in Italy unlike most of the pediatric eyewear competition... but at a price that beats them all.”

Key Features:

• Made in Italy from certified safe, BPA-free, latex-free materials

• Tool-free conversion from strap to temple arms for maximum versatility
  

• Backed by Roshambo’s family-run customer support and industry-leading replacement policies

• Bend in half flexible and so light they float

• Flexible frames are particularly well suited for special needs patients. 

Roshambo Eyewear continues to innovate in the pediatric eyewear space with its commitment to quality, safety, and family-first values. The company specializes in flexible, Italian-made sunglasses and prescription glasses for babies, kids, and adults, and prides itself on delivering exceptional products with a personal touch. "Our team of eight incredible people does literally everything in-house from sunglasses assembly, order fulfillment, customer service, sales, and marketing. We don't know any other way and we cut no corners. I think we are the best kept secret in eyewear, but I am biased" added Scott with a grin. 

Roshambo Eyewear invites optical shops, pediatric specialists, and eyewear retailers to explore our unique lines and join the growing network of providers offering premium pediatric options with confidence.

To request a wholesale catalog or to become an authorized retailer, please contact:

Scott Morris 
CEO & Co-Founder
Email: scott@roshambo.com
Website: www.roshambo.com

About Roshambo Eyewear:

Founded by husband and wife team Scott and Julia Morris over 10 years ago and they still run it today! Roshambo Eyewear is a family and women-owned and operated brand specializing in durable, flexible eyewear for the entire family. Made in Italy and assembled by hand in San Diego, California. With a strong focus on pediatric needs and a reputation for excellent customer support, Roshambo is a proud partner to hundreds of independent retailers nationwide. The best kept secret in kids eyewear since 2013.