The children’s brands have bundled together their best-selling swimsuits and sunglasses in an effort to raise money for the pediatric cancer charity, ALSF, this summer. It marks the beginning of a new partnership for the two brands, with exciting product expansions and fundraising for the future.
SAN DIEGO, CA - June 1, 2022 - Two leading kids brands working together for one amazing initiative! Join us as we raise money for Alex’s Lemonade Stand Foundation (ALSF) this summer. For every Summer Swimsuit Bundle we sell, we will donate 10% back to ALSF. Your little one will not only look adorable this summer in their RuffleButts swimsuit and Roshambo shades, but you will feel great knowing that you are helping raise money to help fight childhood cancer. Let’s put the squeeze on childhood cancer!
Alex’s Lemonade Stand Foundation is changing the lives of children with cancer by funding impactful research, raising awareness, supporting families and empowering everyone to help cure childhood cancer. You can access these bundles on both the Roshambo Eyewear website (www.roshambo.com) and RuffleButts (www.rufflebutts.com).
We are excited to kick off this new initiative with ALSF during their upcoming Lemonade Days campaign, and build a long term partnership raise money to help cure childhood cancer. Lemonade Days is a national fundraising movement that commemorates when Alex held her first stand and set her goal of raising $1 million to help other kids like her. From June 4-12 supporters across the country host their own lemonade stands or fundraising events. And this year Roshambo Eyewear and RuffleButts are proud to be a part of this event. Learn more at www.alexslemonade.org/campaign/lemonade-days.
Roshambo and RuffleButts will both donate 10% of sales from their Summer Swimsuit Bundles to Alex’s Lemonade Stand Foundation, June 1 - August 31, 2022. SHOP BUNDLES NOW
“We are excited about our new partnership with Roshambo and RuffleButts, said Liz Scott, Alex’s mom and co-executive director of ALSF, this new collaboration and partnership shows the dedication of these two companies to kids and their commitment to our mission of changing the lives of children with cancer by funding new cures, treatments and supporting families.”
Roshambo donates a portion of all sales to a variety of children’s focused charities year round, and they are excited to add Alex’s Lemonade Stand Foundation to their initiatives. “We feel very passionately about giving back to our community, and especially those in need,” said Scott Morris, CEO and Cofounder of Roshambo Eyewear. “We’re excited to take a small step in fighting childhood cancer and hope to continue our partnership into the future to help generate awareness and support for this amazing cause.”
In addition to the summer donation, Roshambo will also be offering a 20% discount to Alex's Lemonade Stand members in support of their families and children needing prescription eyewear. *Please contact Selina at s.andrews@alexslemonade.org to learn more about this discount available to your family.
RuffleButts participates in other fundraising events focused on neuroblastoma and pediatric cancer in the Dallas-Fort Worth area, and looks forward to supporting ALSF with Roshambo on a larger scale. “We are humbled to partner with ALSF alongside Roshambo Eyewear to support the fight against childhood cancer,” said RuffleButts CEO, Kent Collins. “We recognize there are many families affected and are grateful for the opportunity to amplify this cause.”
