Children's eyes transmit up to 70% more UV radiation to the retina than adult eyes do — and the damage is cumulative, irreversible, and begins the first time a child steps outside without eye protection. School-age children spend more time outdoors than almost any other age group, between recess, sport, and after-school activities. This is the window where UV exposure is highest and where quality eye protection makes the most difference.
The problem with most kids sunglasses is that they don't survive being worn by actual children. Rigid plastic frames snap at the bridge. Lens coatings scratch off within months. Cheaper options provide inadequate UV protection despite labelling claims. A child who goes through three pairs of sunglasses a summer has poor UV protection on average (because they're between pairs), and parents who have been burned by this cycle often give up and buy whatever is cheapest — which perpetuates the problem.
Roshambo junior sunglasses are made for ages 5–10 from a proprietary Italian frame material that is virtually unbreakable. They flex, bend, and spring back into shape. We designed them this way because we know that the same pair needs to survive playground falls, being sat on in the car, and getting crushed at the bottom of a heavy school bag. Polarized lenses with 100% UVA, UVB, and UVC protection come standard. Best of all, our damage replacement guarantee means that if your child actually manages to break them, we will replace them! We want to help you break the cycle of buying cheap, disposable shades and give your child the eye protection they truly need.